Architectural Digest

Motion Identity

AfterEffects
Photoshop
InDesign
Illustrator

Architectural Digest is a physical and digital magazine that covers topics on interior design, architecture, real estate, and more. It celebrates international design talents and innovative homes and products, with the goal of inspiring creativity, culture, and travel.

My rebrand strategy transforms AD as a more contemporary brand to reach a younger audience. This is achieved through introducing vibrant colors, a sans serif typeface, and playful image treatment.

Logo Design

The logo is inspired by foundational tools and drawings used in architecture, such as the use of geometric shapes. I use a simple triangle to represent “A” and a half circle to represent “D.”

Color

The existing brand has a minimal use of color in their graphic elements, so for the rebrand I used a vibrant color palette to contrast and refresh the current look.

Graphic Elements

The logo form was repeated to create a pattern that references architectural foundations and structures.

Iconography

I developed an iconography system for the AD video series, to visually categorize the content offerings.

Poster Design

In the posters, I use a simple and geometric style to reinforce my strategy of evolving the brand to be contemporary. The bold energy of the colors and shapes attracts a younger audience.

Here, I use photography to share and inspire viewers on the diverse and beautiful architecture that exists all across the world.

Environmental

The abstract patterns on the billboards spark curiousity amongst viewers about what they represent, drawing people closer toward AD.

Digital Presence

Interactions on social media helps engage with and reach the younger audience on a broader scale. This medium offers a space for quick interaction and discovery, making design and architecture accessible and relatable to a digital-savvy generation.

I am Mishen “Mimi” Liu, a brand + motion designer who brings storytelling and empathy to brands.

Architectural Digest