Mashpi Lodge

Hospitality Identity

InDesign
Illustrator
Photoshop
After Effects

Mashpi Lodge is a hotel located in the Amazon rainforest in Ecuador. It is surrounded by hundreds of animal and plant species, and guests can enjoy many recreational activities in the rainforest.

My rebrand strategy promotes Mashpi Lodge as the destination for exploring all that Ecuador’s unique natural world has to offer. Mashpi is the perfect escape and adventure into nature, sustainable luxury, and conservation. It is where your journey of discovery begins.

The logo references the journey into the rainforest to arrive at Mashpi and the adventures that guests embark on at the destination.

Indoor and outdoor branding serves to create a consistent language for Mashpi.

Postcards provide the opportunity to share your journey at Mashpi when you mail it to your family and friends.

The reader uncovers the layers of the magical world of the rainforest, one page at a time in the lookbook. It takes you in to the nature and tells the story of Mashpi with the line representing the journey to discovery. The vellum cover also references the cloud forests of the Amazon.