I am Mishen “Mimi” Liu, a brand + motion designer who brings storytelling and empathy to brands.
Currently cooking up designs at the NFL. Previously at Apple and Plucky.
↳ Work
The Insiders
Fields of Change
Stumble
Apple
Classic Kickboxing
Snowpiercer
Mashpi Lodge
Architectural Digest
Language + Technology Conference
Moonlight
RedWall
↳ Lab
↳ Info
↳ hello@mishenliu.com
↳ Résumé
© 2025 Mishen Liu. All Rights Reserved.
I am Mishen “Mimi” Liu, a brand + motion designer who brings storytelling and empathy to brands.
Fields of Change
Show Graphics Package
After Effects
Photoshop
InDesign
Illustrator
Fields of Change is a compilation show of all the best features for the National Football League (NFL) Initiatives, which are the different charity causes the League champions throughout the season, such as Crucial Catch, Salute to Service, Inspire Change, Play 60, Walter Payton Man of the Year, and My Cause My Cleats.
The show aired on CBS on December 27, 2025. I created the entire show graphics package, from initial ideation to final broadcast. Deliverables include the opening title, wipes, bump ins, bump outs, and lower thirds for the network and social media.
Client: NFL
Role: Design, Animation
Art Director: Shannon Segilola
Associate Art Director: Josh Pierce
The show aired on CBS on December 27, 2025. I created the entire show graphics package, from initial ideation to final broadcast. Deliverables include the opening title, wipes, bump ins, bump outs, and lower thirds for the network and social media.
Client: NFL
Role: Design, Animation
Art Director: Shannon Segilola
Associate Art Director: Josh Pierce
Process
Logo Exploration: Round 1
Logo Exploration: Round 2
Color/Texture Exploration
↳ hello@mishenliu.com
↳ Résumé
© 2025 Mishen Liu. All Rights Reserved.